I'm on a label reading bender. It started at the grocery store when I was looking for some cake to go with my organic strawberries. I didn't recognize anything as food on the packaged shortcake label so I headed for the bakery section. That is where I discovered sodium laurel sulfate in the "freshly baked" angel food cake. Isn't that shampoo??
Shortly after the shampoo cake incident, I saw my Diet Mountain Dew in the sun. Don't ever look at that stuff in the sun. The blinding otherworldly glow will have you seeing green spots for days. In a flash of fluorescent green haze I decided to become a tea drinker. I started off with Arizona and Lipton Diet Green Teas but they still have enough artificial colors and sweeteners to petrify a lab rat, also they made my ears ring like alarm clocks (Aspirin sensitivity? Yellow #5? I don't know). So, now I've weaned myself onto plain unsweetened tea.
I did this once before and was a happy, highly caffeinated tea drinker for months. Then I took a sip of Pepsi Max, the bubbles and chemicals set off my brain fireworks and I relapsed like a total crackhead. Blog readers caught me in the grocery store parking lot loading cases of the stuff into the dog mobile. "Hey, aren't you Skwigg? Don't you drink tea now?" :-D
Anyway, I'm trying to reduce my food additive consumption. Even though I'm big into plant-eating, I still enjoy things like cookies, crackers, chips, and cereal so I've been buying those in the health food section of the grocery store. Now, are organic potato chips and sandwich cookies health food? No, but I like that I can say all the ingredients and I don't have to look them up on Chem Cuisine.
How about you? Are you a label reader? And do you look at the ingredients or is it all about the nutrition stats? Here's a good Tom Venuto article on "Healthy" Fast Food. I've been avoiding that lately too. It's hard to find good fast food as a veganish eater. Most if it is loaded with chickens and chemicals, Chipotle being a delicious exception.